Real-World Success Stories

Explore how my expertise has helped organizations build a strong digital presence, streamline marketing efforts, and achieve meaningful growth. Below are three case studies highlighting the impact of strategic digital solutions.

Featured Case Studies

• Case Study 1: Pennsylvania Society of Clinical Social Workers – Rebuilt and modernized their digital presence with a new website, integrated member portal, refreshed branding, expanded marketing channels, and a revamped Therapist Directory—enhancing engagement and member benefit (Read more)
• Case Study 2: Decorative Arts Society – Migrated the main website to a new host, enhanced SEO, launched a newsletter, developed a public events calendar with an interactive map, and built a custom website for the U.S. Semiquincentennial—expanding reach and enhancing member benefits. (Read more)
• Case Study 3: Child Welfare League of America – Revamped website management, refined branding and layouts, redeveloped key sections with SEO optimization, streamlined navigation, removed dead pages, integrated the company store, and improved a third-party site—enhancing usability and impact. (Read more)
• Case Study 4: International Micro Systems – Collaborated directly with the Director of Sales on email campaigns, social media, tradeshow materials, and presentation decks. Redesigned the main and satellite websites with SEO optimization, consulted on ad spend budgets, and created impactful wall graphics to enhance the company’s presence for visitors—driving brand consistency and marketing impact. (Read more)
• Case Study 5: FXI – Managed all creative and website efforts as the sole creative on a marketing team focused on boosting investor appeal. Implemented signage updates across 17 manufacturing plants, the R&D Center, and Executive Office. Launched several product websites, created pitch decks, presentations, sales collateral, and content for leadership events. Oversaw digital assets, social media, and marketing for six business verticals within a $900M company. (Read more)

Case Study 1: Pennsylvania Society of Clinical Social Workers

Challenge:

The Pennsylvania Society of Clinical Social Workers was facing challenges with an outdated digital presence, limited member engagement, and an inoperable Therapist Directory. Their website was not providing an optimal experience for members, and their branding no longer reflected the organization’s evolving mission.

Solution:

I partnered with the organization to modernize their digital presence through a complete website overhaul. This included the introduction of a fully integrated member portal to streamline access to resources and benefits. Additionally, we refreshed their branding to better align with their mission and expanded their marketing channels to improve visibility. A revamped Therapist Directory was also introduced to enhance member visibility and attract new clients.

Results:

The new website and features led to a significant increase in member engagement and satisfaction. The Therapist Directory saw a notable uptick in traffic and usage, contributing to an improved experience for both members and prospective clients. The modernized branding helped strengthen the organization’s position in the industry and improve its outreach efforts.

Case Study 2: Decorative Arts Society

Challenge:

The Decorative Arts Society needed to transfer their website to a new hosting provider and update its features to enhance performance and engagement. They also wanted to improve communication with members and expand visibility for public events, while offering a valuable resource to other decorative arts institutions across the nation.

Solution:

I smoothly managed the website transfer to a new host with minimal disruption, ensuring a seamless transition. I implemented SEO enhancements to improve the organization’s online visibility. To improve member engagement, I launched a newsletter and developed an interactive public events calendar as a micro-site within the main website. This calendar was designed not only for members but also as a resource for other decorative arts institutions across the nation. Additionally, I created a custom website for the U.S. Semiquincentennial to expand the organization’s reach and offer a dedicated platform for this key event.

Results:

The transition to a new host and SEO improvements boosted the organization’s online visibility. The interactive events calendar micro-site became a valuable tool for members, offering easy access to upcoming events, and served as a resource for decorative arts institutions across the nation. The newsletter enhanced member communication, and the custom website for the Semiquincentennial increased the organization’s online presence and visibility within the community.

Case Study 3: Child Welfare League of America

Challenge:

The Child Welfare League of America was dealing with an outdated website that lacked usability, modern branding, and optimization. Essential sections were underperforming, navigation was confusing, and there were numerous dead pages, creating a cluttered user experience. Additionally, the company store needed better integration, and the third-party site, dedicated to a national child welfare research agenda, required improvements to better align with the organization’s mission.

Solution:

I took charge of the website’s management and led a comprehensive overhaul. I refreshed the site’s branding and redesigned the layout to create a more contemporary and user-friendly interface. Key sections were redeveloped with a focus on SEO, enhancing their visibility and effectiveness. I simplified the navigation for a smoother user journey and removed outdated pages to streamline the overall experience. Furthermore, I successfully integrated the company store to ensure seamless access to products, and I optimized the third-party site focused on advancing child welfare research, ensuring it better supported the organization’s collaborative efforts.

Results:

The updated website delivered a more intuitive and engaging experience, with users finding it easier to access key content. The SEO improvements led to increased visibility, helping attract a wider audience. Simplified navigation and the removal of obsolete pages improved the site’s functionality. Integrating the company store resulted in more straightforward purchasing, while the enhancements to the third-party site contributed to advancing the national child welfare research agenda.

Case Study 4: International Micro Systems

Challenge:

International Micro Systems needed a cohesive marketing strategy to enhance their brand presence across a variety of industries, including Major and Minor League Sports Teams, Museums, and Water Parks. They were looking to elevate their marketing materials, strengthen brand consistency, and improve their digital presence.

Solution:

I worked closely with the Director of Sales to strategize and implement targeted email campaigns, social media initiatives, tradeshow materials, and presentation decks. I redesigned both the main and satellite websites, ensuring SEO optimization to increase visibility and attract relevant audiences. I also consulted on ad spend budgets to maximize marketing ROI and helped create impactful wall graphics for their locations, designed to enhance the visitor experience and strengthen the company’s presence. This comprehensive approach drove brand consistency across all channels and amplified the company’s marketing impact.

Results:

The email campaigns and social media efforts led to increased engagement and inquiries from Major and Minor League Sports Teams, Museums, and Water Parks. The redesigned websites saw improved traffic and search rankings due to SEO optimization. Wall graphics in the main office and meeting areas became a powerful branding tool, capturing attention and improving the company’s image with visitors. Overall, the company’s presence and visibility were significantly enhanced across multiple industries.

Case Study 5: FXI

Challenge:

FXI sought to boost investor appeal and strengthen its brand presence across various business verticals within the company. As part of a large-scale effort to enhance marketing communications, there was a need for cohesive creative direction across digital assets, signage, and sales materials. The company also wanted to elevate their leadership events and improve their digital footprint.

Solution:

As the sole creative on the marketing team, I led all creative and website initiatives aimed at improving FXI’s market presence. I implemented signage updates across 17 manufacturing plants, the R&D Center, and the Executive Office to ensure consistent branding across all locations. I launched several product websites to increase visibility and appeal, and I created pitch decks, presentations, and sales collateral to support investor relations and sales teams. I also developed content for leadership events to bolster their impact. Additionally, I managed the digital assets, social media efforts, and marketing for six business verticals within the $900M company, ensuring that all channels aligned with the company’s broader strategic goals.

Results:

The signage updates helped create a unified brand experience across FXI’s locations, strengthening its presence with both employees and visitors. The product websites attracted greater attention from investors and potential clients, while the pitch decks and presentations supported successful fundraising efforts. Sales collateral and leadership event content enhanced communications with stakeholders. My management of digital assets and social media increased engagement and contributed to the company’s overall marketing success.

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