~ Local insights to help your mission reach more people — without breaking the budget.

Delaware County is home to hundreds of incredible nonprofits doing vital work — from historical societies and environmental groups to food banks and animal rescues. But even with a great mission, many organizations struggle to get noticed online.

You don’t need a huge marketing team or a complex strategy to grow your presence. With a few targeted tactics, you can increase visibility, connect with the community, and stay focused on your mission.

Here’s where to start:

1. Focus Your Website Around One Clear Goal

Is your website primarily for attracting donations? Promoting events? Recruiting volunteers?

Pick one main goal and make sure your homepage, headlines, and calls-to-action all support it. A cluttered homepage can confuse visitors — and confused visitors don’t take action.

Tip: If your homepage still mentions your 2019 gala, it’s time for a refresh.

For larger initiatives — like an annual fundraiser or public-facing program — consider launching a targeted microsite. These focused websites improve user experience and help you rank higher in search results for specific events or campaigns. They also give you more creative freedom when your main site is hard to update.

2. Take Advantage of Local Search

Most people looking to support causes want to stay local. That’s great news — if your organization shows up when someone searches “Delaware County animal rescue” or “historic society near Media, PA.”

  • Claim and optimize your Google Business Profile

  • Add your town name to page titles and website content

  • List your nonprofit in local directories

Even basic SEO updates can help you appear in the right searches at the right time.

3. Keep Your Event Listings Current

Your upcoming events should be easy to find, easy to share, and mobile-friendly.

If your website doesn’t have an event calendar (or if the one you have is clunky), that’s something I can help you fix. You can even connect it to your email list or social media to reduce double-entry and reach more people with less work.

| Bonus: Each event page you publish adds fresh content and local keywords — which search engines love.

4. Use Email to Stay Top-of-Mind

Social media platforms come and go — but email remains a reliable, personal way to stay connected.

Use a simple tool like Mailchimp to send monthly updates. Include:

  • A quick win or success story

  • A photo or visual highlight

  • One clear ask (donate, volunteer, share)

You don’t need fancy graphics — just consistency and clarity.

5. Ask for (and Use) Testimonials

A few kind words from supporters can make a big difference. Add testimonials to:

  • Your homepage

  • Your donation form

  • Your volunteer or membership sign-up pages

They build trust and show real impact — especially powerful in close-knit communities like ours.

6. Use Social Media to Build Community, Not Just Awareness

Don’t just post at people — create space for them to participate.

Start a Facebook Group around your mission:

  • “Delco Clean-Up Volunteers”

  • “Delaware County History Lovers”

  • “Foster & Adopt in Delco”

These groups encourage organic interaction, amplify your message, and make supporters feel involved. You can also share events, pin updates, and collect feedback — all in one place.

Pro Tip: Use a mix of local and cause-specific hashtags in your posts, like #DelcoEvents #VolunteerPA #UpperDarby #HistoricMedia.

Want to Simplify Your Nonprofit’s Online Strategy?

I work with Delaware County organizations to improve their websites, launch microsites, and streamline online communication — so you can focus more on your mission and less on your tech stack.

! Let’s Talk — no pressure, just a friendly conversation about what’s possible. | 215-825-6992 | seigfriedalex@gmail.com